US Amazon Jewellery Brand: From Test Order to 32,000 Units a Year

The customer is a mid-market US jewellery accessory brand. Unsure whether local buyers preferred a specific size and tray count, they started with our existing three-tier PU jewellery box as an ODM test — 500 units on the first order, changing only the shell colour and foil logo, shipped within two weeks. First-round feedback showed the ring slots were too narrow for typical US ring sizes, so we widened ring roll spacing from 16 mm to 19 mm and increased necklace hooks from four to six. After the design was frozen, repeat orders stabilised at 2,600-3,000 units per month, around 32,000 units a year. FNSKU labels are applied on our production line to FBA requirements and cartons kept under 15 kg gross, shipping directly to their West Coast warehouse and saving overseas labelling fees. In the second year the customer added travel jewellery rolls and watch boxes.